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Nudges, reminders, and the Oath

Previously, we have mentioned Dan Ariely’s findings that morality reminders reduce cheating. Other studies are now beginning to support this notion, as researchers find that seemingly subtle “nudges” encourage better behavior. Studies are finding that even occasional reminders such as phone calls can encourage people to maintain exercise regimens. If we extend this to notion to ethical management, does this support the idea of periodic social support as a key driver to keeping an MBA Oath mentality?

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